Privacy Policy

The Pokémon Company and its affiliates listed below* (collectively, hereinafter “Pokémon Group”), recognize theimportance of Personal Information (as defined in the “Definition of Personal Information”) and are committed toprotecting Personal Information. This Privacy Policy sets forth the rules that Pokémon Group companies should complywith for the appropriate management and protection of your Personal Information and provides you with informationabout the Pokémon Group’s handling of Personal Information.

* Pokémon Center Co. Ltd., Pokemon Singapore, Pte. Ltd., 宝可梦（上海）玩具有限公司 (Pokemon Shanghai) Pokémon Korea, Inc. andPokémon Taiwan Co., Ltd.

This Privacy Policy constitutes an agreement between you and Pokémon Group. In order to use the Pokémon Group’sproducts and services, you need to fully understand and agree to this Privacy Policy. By using any of the PokémonGroup’s products or services, you will be deemed to have agreed to the terms and conditions of this Privacy Policy.

If you are under age in the country or region that you reside in, you must confirm that your guardian or legalrepresentative has read this Privacy Policy and agreed to your use of Pokémon Group’s products and services underthe terms and conditions of this Privacy Policy. In cases where direct consent of your guardian or legalrepresentative is required, you must obtain such consent on your own responsibility.

If you do not agree to this Privacy Policy, or if your guardian or legal representative does not agree to thisPrivacy Policy, you cannot use Pokémon Group’s products or services.

Scope of this Privacy Policy

This Privacy Policy applies to the handling of Personal Information by the Pokémon Group companies. In the eventwhere each Pokémon Group company has a privacy policy that applies only to specific countries or regions, orspecific products or services (hereinafter “Specific Privacy Policy”), and there is any discrepancy between thisPrivacy Policy and the Specific Privacy Policy, the Specific Privacy Policy shall prevail.

If this Privacy Policy contains any provision for customers residing in a specific countries or regions, suchprovision shall apply.

Definition of Personal Information

The definition of “Personal Information” covered by this Privacy Policy shall be in accordance with the provisionsof the Act on the Protection of Personal Information of Japan (Act No. 57 of 2003, hereinafter “Act” including anyamendments or revisions thereafter) and other privacy-related laws and regulations in applicable countries andregions (hereinafter “Laws”).

The “Personal Information” is defined in the Act as information relating to a living individual (i) containing aname, date of birth, or other descriptions, etc. whereby a specific individual can be identified (including thosedirectly lead to identification of a specific individual and those which can be readily collated with otherinformation and thereby identify a specific individual) or (ii) defined as an “individual identification code” suchas fingerprint, voiceprint, etc.

In cases where this Privacy Policy applies to the Personal Information of the customers residing in Japan, the“Personal Information” shall include “personal data” and “retained personal data” as defined in the Act.

Policy on protecting Personal Information

1. 1.Pokémon Group will comply with the Laws.
2. 2.Pokémon Group will handle the Personal Information only to the extent necessary toachieve the purposes of use specified in this Privacy Policy.
3. 3.Pokémon Group will keep the Personal Information accurate and updated andappropriately discard such information without delay after achieving the purposes of use. Further, when it isrequired by Laws, Pokémon Group will set a retention period for Personal Information and discard without delay thePersonal Information whose retention period has expired.
4. 4.Pokémon Group will strive to take any necessary and appropriate action for thesecurity control of Personal Information including preventing any unauthorized access, leakage, falsification,lossand damage, etc.
5. 5.Pokémon Group will strive to continuously review and improve its measures forprotecting Personal Information.

Collection of Personal Information

1. 1.Pokémon Group may collect from you various Personal Information including thefollowing items, in oral or written form or by way of photographing, recording, electromagnetic recording media,emails, input on the Internet or any other means.
   Name, address, gender, age, date of birth, telephone number, fax number, email address, nameofschool, occupation, place of work, driver’s license number, passport number, information on the Pokémon Group’sproducts/services used by the customer (including user name for games, communication-related information (suchas IPaddress), social media account, history of game play, playing method, etc.), photo/movie taken or recorded,voice,type of the Pokémon Group’s products/services ordered or purchased and purchase information such as credit cardinformation and date of purchase, a copy of certificate of residence and the information that allowsidentificationof a certain individual thereby.
2. 2.Pokémon Group will not collect any Personal Information which is particularlysensitive, such as a customer’s race, religion, social status or medical history without the prior consent of thecustomer; provided that this may not be the case if otherwise required by Laws.

Purposes of use of Personal Information

Pokémon Group will use the collected Personal Information only to the extent necessary to achieve the followingpurposes and the purposes expressly specified in advance.

Purposes of use

1. 1.To handle order reception, settlement processing, shipment, after-the-sale service,repairs, etc. of products and services
2. 2.To contact the customers who applied for present campaigns or entered contests
3. 3.To respond to inquiries or requests from the customers and confirm the customers’identifications
4. 4.To manage members of the websites, the online stores and email newsletters, etc.operated by Pokémon Group
5. 5.To operate, record and announce events concerning Pokémon Group’s products andservices (including Pokémon trading card game tournaments)
6. 6.For announcement, advertisement and promotional activities concerning Pokémon Group’sproducts and services (including distribution of email newsletters and announcements)
7. 7.For the design, research, development or improvement of products/services as well asmarket research and analysis.
8. 8.To engage in any businesses ancillary or related to the above items.

Joint use of Personal Information

Pokémon Group companies may jointly use customers’ Personal Information pursuant to Laws.

1. 1.Items of Personal Information to be used jointly
   The items stated in the “Collection of Personal Information” section above.
2. 2.Purposes of the joint use
   The purposes stated in the “Purposes of Use of Personal Information” section above.
3. 3.Scope of joint users of the Personal Information
   Pokémon Group
4. 4.Person responsible for the management of the Personal Information
   The Pokémon Company

Provision of Personal Information to third parties

Pokémon Group will not disclose or provide Personal Information to any third party except for the following cases:

1. 1.Disclosure is made with the customer’s consent.
2. 2.Disclosure or submission is made to the extent required by Laws.
3. 3.Disclosure is made in a manner that does not allow identification of individualcustomer, such as by statistical data.
4. 4.Disclosure or provision is made to a contractor (including contractors outside Japan)to the extent necessary to achieve the purposes of use. In this case, Pokémon Group will perform all necessary andappropriate supervision over the contractor by taking measures such as entering into an agreement with thecontractor on the handling of Personal Information.
5. 5.Such disclosure or provision is required for the protection of life, health orproperty of a customer or a third party and it is difficult to obtain prior consent.

Overseas transfer

Pokémon Group may transfer your Personal Information outside of the country or region where you reside to theextent necessary to achieve the purposes of use specified in this Privacy Policy. In this case, Pokémon Group willtake necessary and appropriate measures pursuant to Laws, such as entering into a service agreement on the handlingof Personal Information.

Changes to this Privacy Policy

Pokémon Group may revise this Privacy Policy at any time in order to respond to the requirements of newlyapplicable Laws or for other reasons. The revised Privacy Policy will be published on this webpage and shall takeeffect upon such publication. If you continue to use Pokémon Group’s products or services after the revision, youwill be deemed to have agreed to such revised Privacy Policy.

Procedures and inquiries relating to Personal Information

You are entitled to certain rights under Laws concerning notification of purposes of use, disclosure, correction,additions, deletion, suspension of use, removal or request for suspension of provision to third parties, etc. of thePersonal Information obtained by Pokémon Group. When exercising your rights, you may be asked to go throughidentification procedures.
Please contact our data processing officer using the form below for further information about these proceduresand any other inquiries.

1. •https://asia-pp.pokemon-support.com/hc/en-us/requests/new

Cookie

Cookie is used in some parts of the websites operated by Pokémon Group for the purpose of better use of thewebsites. Cookie refers to small pieces of data sent to your web browser at the time accessing the website. Suchdata enables us to find out users’ access history to our website. No information that can identify a certaincustomer is contained in the information obtained by Cookie unless a customer enters such information that canidentify the customer, such as by membership registration or otherwise. Please note that in the case of disablingCookie, restrictions for use of the websites are likely to occur.

Notice to Philippine Residents:

Pokémon Group will obtain your opt-in consent whenever necessary to the collection and processing of your PersonalInformation under Laws.
In addition to the above, you have the right to object to the collection and processing of your personalinformation at any time and to have information Pokémon Group holds about you deleted from its filing system in theabsence of any other legal ground or overriding legitimate interest for the lawful processing of your PersonalInformation under Laws. You also have the right to ask for a copy of any Personal Information held about you, aswell as to ask for correction in case there is any error or inaccuracy. You also have the right to lodge a complaintbefore the Philippine National Privacy Commission (“NPC”) for any violation of your rights as a data subject.

Use of Google Analytics

1. 1.
   The Websites use Google Analytics, a service provided by Google LLC (hereinafter'Google'), to understand how customers use the Websites. Google Analytics uses cookies and other technologies tocollect information about you that does not contain personally identifiable information. Please refer toGoogle'swebsite for the Google Analytics Terms of Service and Privacy Policy.

   Google Analytics Terms of Service:
   https://marketingplatform.google.com/about/analytics/terms/us/
   Google Privacy Policy:
   https://policies.google.com/privacy?hl=en

2. 2.
   The Websites have enabled the advertising features of Google Analytics as describedbelow. Pokémon Group and third party vendors, including Google, may combine first party cookies (or other firstparty IDs) issued by us with third party cookies (or other third party IDs), such as Google advertising cookies,forunderstanding the attributes of visitors to the Websites and for effective ad delivery.

   • ・Remarketing with Google Analytics
   • ・Google Display Network Impression Reporting
     • ・Google Analytics Demographics and Interest Reporting
     • ・Integrated services that require Google Analytics to collect data for advertising purposes, includingthecollection of data via advertising cookies and identifiers
3. 3.
   If you do not want your information to be used by Google Analytics, you may opt-out ofGoogle's collection of information by setting your opt-out preference through the Google Analytics Opt-outBrowserAdd-on provided by Google.

   Google Analytics Opt-out Browser Add-on:
   https://tools.google.com/dlpage/gaoptout?hl=en

1. Last updated: May 20, 2024